kiss (a different one)

i had this marketing teacher at university whose the best principle he knew about was the k.i.s.s. philosophy: keep it stupidly simple. and guess what, he was right all the way. we should really keep things simple. as simple as we can. so simple that they can become silly. that way everyone will understand.

the same teacher also told me once that "if someone doesn't understand what you said, it's not one's fault, but yours, for not making yourself clear". well, while my own experience thaught me that some people simply don't bother to understand a damn thing, i generally agree with my old teacher again. and it's funny: if sometimes one isn't clear not even for one's self, hoo can one expect others to understand what one says?