in a way, the media came as a surprise, and i have yet to understand what it means exactly. the media is the message, after all, said macluhan - and his theory has only got more accurate with time. i've said it countless times, when we say something to someone, the way we say (i.e., our tone, our atitude, etc) it is as important as what is say (sometimes it is even more important). but nowadays we have more ways to communicate with someone - cell phone, e-mail, forum boards, short message scripts, besides the traditional phone and the (old-school) letters*. but when we decide to get in touch with someone, is the media we chose more or less irrelevant, or does it means something along with what we say?

*wondering: since e-mail killed letters, what effect would have an old-school love letter nowadays?