k.i.s.s.

those were probably the most important lessons i've learned during my university years: keep it simple, stupid (k.i.s.s.), and make your writing as simple as possible. the first is a general rule, meant pretty much for everything. the second is a particular rule, concerning writing only. my professor gave that advice to me about some piece of fiction i'd shown him, but it makes even more sense if i apply it to journalism writing, of course. pity it ain't so obvious for everyone.